There is a growing consensus across the agency market that winning net new business has become harder. In many respects, that is undoubtedly true. Budgets are under greater scrutiny, procurement processes have become more complex, buying decisions are taking longer and the days of relatively predictable pitch pipelines feel increasingly distant. But I am not […]
The Business Wasn’t Broken. The Founder Was. There is a moment in the life of almost every founder when the business begins to feel heavier than it used to. It rarely arrives overnight. More often, it creeps in quietly after months of difficult decisions, disappointing quarters and the relentless pressure of carrying responsibility for clients, […]
Spend enough time in business and you begin to notice an interesting pattern. Every industry has its own explanation for success. Marketing leaders will tell you that the strongest brands win. Technology businesses naturally place innovation at the centre of every conversation. Investors often talk about capital allocation, while management consultants understandably focus on strategy, […]
Before you pour another pound or dollar into marketing, outreach, or sales acceleration, ask yourself a simple but often overlooked question: Does your brand say what you think it says? It’s a question that can make even the most confident business leader pause. Because behind every ambitious growth plan lies an assumption that your brand […]
Walk into most boardrooms today and you’ll hear the same refrains about hiring: “We need fresh thinking.” “We’re looking for someone dynamic.” “We want digital-first talent.” All valid. But quietly, beneath the surface of this language of “modernisation,” a subtler bias has been creeping back into the workplace, ageism. And according to recent data, it’s not […]
The landscape of hybrid working has evolved significantly over the past few years. What once began as a necessary adaptation has now become a point of contention between employers and employees. Employer Perspective: A Shift Towards Office Presence From the employer’s standpoint, there’s been a noticeable push for more in-office days, moving from two days […]
More recently, over the past couple of years, businesses have faced unprecedented shifts due to many factors. Whether it’s upscaling, downscaling, acquisitions, or divestitures, these changes have tested the resilience of many organisations. But change isn’t inherently negative, it’s an opportunity for growth, innovation, and a refreshed strategic direction. The crux of managing change successfully […]
2024: A Year of Preparation and Transition 2024 has been a transformative year for Jefferson Locke, with each of our three core divisions—Recruitment, Leadership Development, and Mergers & Acquisitions—navigating unique challenges and opportunities. Recruitment In recruitment, we observed a dichotomy between executive search and contingency recruitment. While contingency recruitment experienced slower growth due to client […]
How many times has a friend recommended a podcast, blog or book telling you that it is the answer to sorting your life out and fulfilling your dreams only for you to try it and find it of no use at all. Or worse you’ve invested your time and money in some coaching that seems […]
Don’t order spaghetti for lunch and other pearls of wisdom from a career in marketing…. ‘Be yourself as everyone else is taken’ Oscar Wild Don’t try and copy anyone, you are an individual. Celebrate that and always be the best version of yourself. There is no need to mimic anyone, you should channel your energy […]
Some interesting insights came out of the recent Creative Transformation Festival, hosted by The Drum in partnership with Seismic. An online panel of marketing professionals chewed over the latest developments in B2B marketing – and offered some sharp insights into how contemporary business marketers can stay ahead of the pack. Speakers included Anamika Gupta, director […]
Signs of post-covid economic recovery, part two… Last week, we learned that UK mergers and acquisitions had jumped from a low of just 58 in May 2020 to 153 in March of this year – the highest monthly total since those sunlit, pre-pandemic uplands. Now, following hard on the heels of that encouraging news, comes […]