Skip to main content

Brand Intelligence

Turning brand perception into growth strategy.

Awareness

Brand health & perception

We deliver a data-driven evaluation of how your brand is perceived across employees, customers and the marketplace. By measuring awareness, associations, loyalty and positioning, you gain clarity on your brand’s current health and how it stands against competitors.

With our independent lens, you’ll uncover the gaps between how you feel your brand is seen, and how it is actually seen.

Read our story

Clarity

Insight to Growth Strategy

Understanding how your brand is perceived is only the first step. The real value comes from knowing how to act on those insights and that’s where our expertise lies.

At Jefferson Locke, we translate perception data into meaningful strategy. By combining quantitative findings with qualitative sentiment from employees, customers, and the wider market, we identify where your brand narrative aligns with reality and where it diverges.

We explore questions such as:
• Is your value proposition still resonating with the audiences that matter most?
• Are internal beliefs aligned with external perceptions?
• How clearly do your people and customers understand what your brand stands for?

The result is a set of actionable insights and strategic recommendations designed to strengthen your positioning, refine your messaging, and fuel measurable growth. Whether your goal is to evolve your brand identity, reposition in a new market, or enhance customer loyalty, we provide the evidence, clarity, and confidence to move forward with precision.

From insight to action — we help you turn perception into advantage.

Approach

Flexible & Bespoke to your needs

Every business is different so we offer two tiers of service:

  • Light-Touch Audit: a streamlined review focusing on key stakeholder insight and perceptual gaps.

  • In-Depth Evaluation: a comprehensive investigation including detailed segmentation, employee/consumer feedback, competitive benchmarking and scenario modelling.

We tailor our approach to your goals, budget and timeline giving you the right depth of insight, without unnecessary complexity.

Find out more

OUR SERVICES:

Our role is not just to solve the challenges that an organisation faces today, but to look at the pain points in the years ahead.

We then source the right forward-thinking talent that can implement the necessary changes to meet your future.

FIND LEADERS

Growth Strategy

 

At Jefferson Locke, we provide fresh perspectives to help transform your business strategy into clear, actionable priorities that inspire both customers and employees.

Through a two-stage process of discovery and strategic alignment, we objectively assess your current position, define your goals, and create a tailored roadmap to achieve short- and long-term success.

With a focus on your core identity, market differentiators, and values, we work collaboratively to turn ideas into impactful outcomes, combining innovative thinking with practical solutions to address challenges and unlock new opportunities.

Brand Intelligence

 

Our Brand Intelligence service delivers a data-driven understanding of how your brand is truly perceived by employees, customers, and the wider market. We uncover where perception aligns with ambition and where it falls short.

Beyond diagnosis, we turn insight into strategy, helping you strengthen positioning, refine messaging, and drive measurable growth. Whether through a light-touch audit or a full deep dive, we provide the clarity and direction to sharpen your market advantage.

Strategic Recruitment

 

We understand that you are not just seeking to fill a job, but rather, you are in search of a leader who can drive your company towards its desired destination.

Our goal is to help you solve this challenge by finding the perfect-fit executive or board member. As an experienced executive search and leadership development practice, we work closely with you to determine your requirements and identify the ideal candidate, no matter where they may be ensuring fast and accurate results every time.

Mergers & Acquisitions

 

When it comes to investing, divesting, or managing complex mergers and joint ventures, we can point to over 15 years experience successfully brokering such deals.

We’re skilled in what we do, and can be relied upon to help identify opportunities, run due-diligence, and facilitate negotiations – all with the utmost discretion. What’s more, we’ll ensure that any final decision is based on a complete picture of all the available options.

Leadership Development

 

We understand the importance of leadership development and coaching services that are tailored to meet the specific needs. That’s why we have designed a unique platform that enables you to collaborate with us in creating a transformational leadership program that aligns perfectly with your requirements.

This ensures that the program is able to adapt to the ever-changing dynamics of your business and provide the most effective solutions.

Change Management

 

For most organisations, change is constant as they seek to transition in line with evolving culture dynamics, economic shifts and market opportunities.

The value we bring combines both the big picture know-how and practical insights required to support successful outcomes. We’ll help compare what you have with what you’ll need, assess change readiness, and support implementation.

For further information then please get in touch with any of our consultants.

Organisational Design

 

Business structures are often formed through organic growth, but there comes a time when your people and operating models need to be more formally aligned to strategic outputs.

It’s here that we review all aspects of your organisation, including roles, responsibilities, processes, and culture to identify strengths, weaknesses, and determine a structure that adapts to your immediate need but prepares you for whatever the future may hold.

CHANGE IS INEVITABLE, GROWTH IS OPTIONAL

Jefferson Locke is a people centric management advisory and strategic recruitment practice that offers a comprehensive mix of specialist services designed to stimulate the performance of local and international businesses.
CONTACT US

Trusted by some of the industry’s most innovative and exciting brands.